Google Removes Sidebar Ads – What Now

by KozakMarketing Comment Closed
Earlier this month, Search Engine Land reported that Google had rolled out a significant change to their desktop search results. After a long-running test (5+ years), Google has decided to remove the paid ads from the right sidebar. There are a couple exceptions, Google Product Listing Ads (PLAs) and Knowledge Graphs will still be served on the right sidebar. Google will display 3 paid ads for most search queries, and 4 paid ads for "highly commerical queries". This change was made to help improve the user experience on Google Search, but it has created some confusion and sparked questions from advetisers. Some things to consider & monitor: Diversify your online marketing strategy: Advertisers that are relying on Pay Per Click (PPC) to drive visits to their sites, may find it more difficult and possibly more expensive to do business online. With the removal of the right side bar ads, there are less paid ad slots up for grabs. Search Engine Optimization (SEO) is an important tactic and probably became even...
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Internet Marketing Resources

by KozakMarketing Comment Closed
As online marketers, we naturally spend a lot of our time online. Over the years we have compiled our valuable list of websites that we use as resources to make us more efficient and productive. We felt that it was a good time to share our list of recommended tools, blogs, and websites with everyone. Internet Marketing Resources Page...
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How Responsive is Your Website?

by KozakMarketing Comment Closed
The rapid adoption of tablets and smartphones is changing the way consumers interact with websites, gather information, and make purchase decisions. Smartphones and tablets have become an integral part of our daily activities, and a growing percentage of website traffic is coming from smartphone, tablet and netbook users. iPhone, iPad, Android, and Blackberry devices now account for roughly 25% of all website traffic. Over the last few years we have seen "hockey stick" growth in mobile traffic, and some projections have mobile internet usage overtaking desktop usage in as quickly as the next couple years. Given the proliferaton of these mobile devices, many businesses are facing a multiscreen challenge of offering a website that works properly across many devices, platforms and browsers. It is important that your website provides a positive user experience to every visitor, no matter how small or large the display screen. One tactic to consider is responsive web design, which uses media queries, flexible images, and fluid grids to...
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Survey: 50% of SMB’s don’t update their Local Listings

by KozakMarketing Comment Closed
According to a recent survey conducted by ConstantContact, half of small businesses never update their online local listings. 70% of SMB's don't have time or resources to manage these listings effectively. It is estimated that close to 50% of all incorrect listings are likely never corrected. Less than 25% of the SMB's surveyed have a good idea of how local listings benefit their business. Interesting statistics given that 85% of these businesses understand that it's important to be found on local search engines, local search apps, and local directories. It is becoming vital to maintain accurate local listings as consumers search habits continue to evolve. Incorrect local listings are missed opportunities for customers to locate your business online. Google has recently stated that around 20% of desktop searches and 40 - 50% of mobile searches are related to location and local business information. Local business listings have been incorporated into many search engine results pages (SERP's), and with the rapid adoption of smartphones and...
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Check out the newest section of our website!

by KozakMarketing Comment Closed
As we continue to grow as a company, so does our list of internet marketing services. Check out the newest section of our website for info on additional services we offer.  Here is the list of additional services: Retargeting Analytics Content Ads Email Marketing Promotions & Loyalty Marketing Press Releases Shopping Feeds Website Design  ...
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