The quick adoption of Facebook’s Messenger app has provided a new channel for marketers. Over 1 Billion people now communicate through the app, and over 50% of all business to consumer conversations will be handled over this channel in the very near future (estimated shift away from: email, sms, phone, website, etc).

Messenger Marketing allows companies to greet & engage consumers (via bots or ads) while they using the Messenger app with personal & relevant conversations. Its important to bring value and “stay human” when interacting with consumers – make it fun. During these “1 on 1” conversations, marketers have an opportunity to extract valuable data, gain the trust of the consumer (branding moments), and improve the sales experience.