Kozak Marketing offers customized digital marketing solutions for any size client and budget. We partner with our clients to provide a wide range of digital marketing services, which deliver a cost-effective solution for any business or organization that is interested in increasing visitors, generating leads, or selling products/services. Kozak Marketing is a Google Partner, and we are Google Adwords Certified.
Digital advertising continues to grow at the expense of traditional advertising and accounts for nearly 40% of total US media ad spend. It’s projected that digital ad spend will exceed TV ad spend in 2017. Our digital marketing services include: Paid Search, Facebook Ads, Local Search, Social Media, Website Design, Mobile Marketing, and More. Kozak Marketing is excited to work with our clients in a consultative or full management role, as there is no “one size fits all” approach to digital marketing. We encourage you to explore our site to learn more about how we can deliver consistent and measurable results to help you reach your desired goals & objectives.
Gain The Digital Edge with Kozak!
As Google has stated, consumers turn to their search engine billions of times per day for those “I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments.” Search Engine Marketing is the promotion of your website in the search engine results pages (SERP’s). Search Marketing can be a very effective method to reach your target demographic, and has one of the lowest costs per customer acquisition compared to other direct marketing channels. Search Marketing accounts for around 50% of online ad spending, and is expected to remain the top online marketing format. If you aren’t leveraging Search Engine Marketing to grow your business online, you can be sure your competition is.
Social Media plays a major role in how we communicate, maintain relationships, and locate information online. With the rapid proliferation of mobile devices and wifi availability, consumers are now connected to their favorite social networks at any moment. Facebook, Twitter, LinkedIn, Snapchat, Instagram, Pinterest, Google+, Tumblr, and YouTube are some of the more popular social networks. Beyond the top networks, there are many interest-based networks, such as Vine, Periscope, Kik and Tinder.
Social Media provides an excellent opportunity to interact with your customers and prospects to gain valuable insight into customer opinion and behavior. Businesses can promote products and services and build customer loyalty and trust in a more “personal way” by engaging users via social media. Featuring a product or service on social media is one of the fastest ways to generate attention and build buzz across your target audience. More and more business are targeting their core audiences across Facebook and Instagram using Facebook Ads.
Many consumers now prefer sharing messages & interactions with chat apps (Facebook Messenger, WhatsApp, Skype) over traditional email services (gmail, hotmail, yahoo, etc) – this shift has provided a huge opportunity to communicate with your target audience via Messenger Marketing.
In addition, social media influences search engine rankings, so actively maintaining a presence for your business on the top social networks may help improve your exposure on the search engines.
Social Media – Benefits
Kozak Marketing offers professional guidance for Social Media Strategy development & management.
Over 77% of the US population carries a mobile device. As of August 2015, over 191 million people in the US owned a smartphone. According to recent trends, more people will be accessing the internet via a mobile device than a wired device in the near future. The rapid adoption of smartphones and tablets with the increasing need for people to get their info 24/7/365 provides your business with an audience in need of immediate access to information, directions, and reviews. iPhone, iPad, Android, and Blackberry devices now account for roughly 25% of all website traffic. Mobile ad spending more than doubled in 2012, and double digit increases in ad spending are projected in the coming years. Mobile-friendly sites are a necessity for every business owner. Mobile marketing has arrived and is here to stay.
Mobile Advertising – Benefits
Kozak Marketing offers professional guidance for Mobile Advertising implementation & management.
Looking to create your online presence? Need to freshen up your current online presence with a web design project? Questions on your website functionality and usability?
Kozak Marketing possesses the resources and knowledge to guide your business through development of a new website, complete/partial website redesigns, landing page designs, or banner creations.
Contact Kozak for more info.
Many consumers visit a website and exit the site for a number of reasons before placing an order, completing a form, etc. Lost opportunity? Maybe not.
Remarketing is a powerful tool to help deliver “previous visitors” back to your website, through strategically placed ads. Matching your marketing message to consumers while they are browsing other websites or conducting subsequent searches can help increase the probability of a sale, lead, or action on your website. Special offers or promotions can be displayed in the remarketing ad to influence the user to return to your site and complete an action (order, download, form, etc).
Kozak Marketing offers professional guidance for Remarketing implementation & management.