Facebook has the platform and the people – more than 1.8 billion users per month. 1 out of every 5 minutes of mobile device usage is spent on Facebook. Each day, the average user logins over 10 times, and uses the network for nearly an hour in a 24 hour period. This is a huge and captive group of consumers – a marketer’s dream.
Facebook ads allow advertisers to get their marketing message in front of targeted audience utilizing various ad formats across Facebook, Instagram, and the Audience Network. Facebook audience selection tools (and wealth of consumer data) help the advertiser choose the users they want to target based on: demographics, location, interests, purchase behavior, device usage, and more. Custom and Lookalike audiences can also be created to take your targeting (or retargeting) to another level.
Facebook is building a great social experience for it’s users, which provides a phenomenal opportunity for companies to tap into this community. We are seeing positive return in both B2C and B2B environments, and local businesses are finding good success with Facebook ads. No matter what your industry or offering, Facebook ads are likely worth a test.