As Google has stated, consumers turn to their search engine billions of times per day for those “I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments.” Search Engine Marketing is the promotion of your website in the search engine results pages (SERP’s). Search Marketing can be a very effective method to reach your target demographic, and has one of the lowest costs per customer acquisition compared to other direct marketing channels. Search Marketing accounts for around 50% of online ad spending, and is expected to remain the top online marketing format. If you aren’t leveraging Search Engine Marketing to grow your business online, you can be sure your competition is.