Search engines play an important role in most of our daily lives, and remain the top online medium for researching products/services, and locating information. Americans conducted 17.6 billion core searches in August 2015 which provides a huge potential audience for your website. The key is to rank on the initial page search results for your critical terms, and Search Engine Optimization or SEO is exactly the tactic to help you obtain that valuable exposure in the search engine results page (SERP’s). Each search engine has its own algorithm, which is a complex set of factors that determine their rankings, but maintaining a “best practices” approach will ensure rankings in the top engines. Google, Bing, and Yahoo have integrated local listings, videos, and social media into their results, which offers more opportunity for your business to obtain organic or natural rankings. SEO is a long term strategy, which requires a steady and patient plan, but the benefits are undeniable. Best of all, the clicks to your website are free.
SEO – Benefits
- Higher ROI – clicks are free, and costs are generally fixed. Dollar for dollar, SEO brings the greatest return.
- Long lasting traffic source – properly optimized websites will maintain the majority of their positioning within the SERP’s.
- Increased visibility – In addition to paid search and local search listings, ranking in the natural or organic results gives your company optimal exposure and the best chance to be found in the search results.
- Advantage over competition – differentiate your business and gain an edge over your top competitors with an effective SEO strategy.
Kozak Marketing offers professional guidance for SEO implementation & management. Contact Kozak for more info.