Many consumers visit a website and exit the site for a number of reasons before placing an order, completing a form, etc. Lost opportunity? Maybe not.
Remarketing is a powerful tool to help deliver “previous visitors” back to your website, through strategically placed ads. Matching your marketing message to consumers while they are browsing other websites or conducting subsequent searches can help increase the probability of a sale, lead, or action on your website. Special offers or promotions can be displayed in the remarketing ad to influence the user to return to your site and complete an action (order, download, form, etc).
Kozak Marketing offers professional guidance for Remarketing implementation & management.