Category: Paid Search

Earlier this month, Search Engine Land reported that Google had rolled out a significant change to their desktop search results. After a long-running test (5+ years), Google has decided to remove the paid ads from the right sidebar. There are a couple exceptions, Google Product Listing Ads (PLAs) and Knowledge Graphs will still be served on the right sidebar. Google will display 3 paid ads for most search queries, and 4 paid ads for "highly commerical queries". This change was made to help improve the user experience on Google Search, but it has created some confusion and sparked questions from advetisers. Some things to consider & monitor: Diversify your online marketing strategy: Advertisers that are relying on Pay Per Click (PPC) to drive visits to their sites, may find it more difficult and possibly more expensive to do business online. With the removal of the right side bar ads, there are less paid ad slots up for grabs. Search Engine Optimization (SEO) is an important tactic and probably became even...