Over 77% of the US population carries a mobile device. As of 2018, over 230 million people in the US owned a smartphone. The rapid adoption of smartphones along with the increasing need for people to get their info 24/7/365 provides your business with an engaged audience in need of quick access to information, directions, and reviews. iPhone, Android and other mobile devices now account for roughly 53% of all website traffic, and mobile ad spending has shown phenomenal growth over the last decade. Mobile-friendly responsive sites are a critical need for every business owner.
Mobile Advertising – Benefits
- Mobile devices are always in use – Your customers or prospects are always in possession of their mobile devices, which provides the opportunity to target them anytime/anywhere.
- Multiple advertising opportunities – broadcast your message via: paid search, social, organic search, display ads, click to call ads, messenger, local search, and more.
- Mobile traffic trends – with the rapid proliferation of mobile devices, mobile internet usage has overtaken desktop usage in many industries.
Dinger Digital offers professional guidance for Mobile Advertising implementation & management. Contact Us for more details.