As stated by Google, consumers turn to their search engine billions of times per day for those “I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments.” Search Engine Marketing is the promotion of your website in the search engine results pages (SERP’s). Search Marketing can be a very effective method to reach your target demographic, and has one of the lowest costs per customer acquisition compared to other direct marketing channels. Search Marketing accounts for over 50% of digital ad spending, and is expected to remain the top digital marketing format. If you aren’t leveraging Search Engine Marketing to grow your business online, you can be sure your competition is.

• Paid Search (PPC)
• Local Search
• Search Engine Optimization (SEO)

Social Media plays a major role in how we communicate, maintain relationships, and locate information online. With the rapid proliferation of mobile devices and wifi availability, consumers are now connected to their favorite social networks at any moment. Facebook, Twitter, LinkedIn, Snapchat, Instagram, Pinterest, Tumblr, and YouTube are some of the more popular social networks. Beyond the top networks, there are many interest-based networks, such as Vine and Periscope.

Social Media provides an excellent opportunity to interact with your customers and prospects to gain valuable insight into customer opinion and behavior. Businesses can promote products and services and build customer loyalty and trust in a more “personal way” by engaging users via social media. Featuring a product or service on social media is one of the fastest ways to generate attention and build buzz with your social followers. Advertisers are targeting their users based on their behavior and interests across Facebook and Instagram using Facebook Ads.

Many consumers now prefer sharing messages & interactions with chat apps (Facebook Messenger, WhatsApp, Skype) over traditional email services (gmail, hotmail, yahoo, etc) – this shift has provided a huge opportunity to communicate with your target audience via Messenger Marketing.

In addition, social media influences search engine rankings, so actively maintaining a presence for your business on the top social networks may help improve your exposure on the search engines.

Social Media – Benefits

• Effective channel to conduct market research/gather data – consumers actively share info & express opinions on products/services.
• Build a stronger brand awareness across rapidly growing social media landscape.
• Easy to engage and interact with target demographic in an informal atmosphere.
• Increase customer satisfaction and retention levels by listening to customer and responding in a timely manner.

Dinger Digital offers professional guidance for Social Media Strategy development & management. Contact Us for more details.

Over 77% of the US population carries a mobile device. As of 2018, over 230 million people in the US owned a smartphone. The rapid adoption of smartphones along with the increasing need for people to get their info 24/7/365 provides your business with an engaged audience in need of quick access to information, directions, and reviews. iPhone, Android and other mobile devices now account for roughly 53% of all website traffic, and mobile ad spending has shown phenomenal growth over the last decade. Mobile-friendly responsive sites are a critical need for every business owner.

Mobile Advertising – Benefits

• Mobile devices are always in use – Your customers or prospects are always in possession of their mobile devices, which provides the opportunity to target them anytime/anywhere.
• Multiple advertising opportunities – broadcast your message via: paid search, social, organic search, display ads, click to call ads, messenger, local search, and more.
• Mobile traffic trends – with the rapid proliferation of mobile devices, mobile internet usage has overtaken desktop usage in many industries.

Dinger Digital offers professional guidance for Mobile Advertising implementation & management. Contact Us for more details.

Looking to create your online presence? Need to freshen up your current online presence with a web design project? Questions on your website functionality and usability?

Dinger Digital has access to the resources and knowledge to guide your business through development of a new website, complete/partial website redesigns, landing page designs, or banner creations.

Contact Usfor more info.

Many consumers visit a website and exit the site for a number of reasons before placing an order, completing a form, etc. Lost opportunity? Maybe not.

Remarketing is a powerful tool to help deliver “previous visitors” back to your website, through strategically placed ads. Matching your marketing message to consumers while they are browsing other websites or conducting subsequent searches can help increase the probability of a sale, lead, or action on your website. Special offers or promotions can be displayed in the remarketing ad to influence the user to return to your site and complete an action (order, download, form, etc).

Dinger Digital offers professional guidance for Remarketing implementation & management.